This dissertation aims to investigate the perceptions about the bike sharing programme in Jinan held by its users. To better understand users' perspectives on the development of bike sharing programmes in Jinan, this dissertation aims to answer three questions: 1) What are the motivating factors for using shared bicycles in Jinan? 2) What are the detrimental factors that hinder user demand for bike sharing? 3) What are users’ suggestions for operating and developing a bike sharing programme in Jinan?